With news becoming obsolete with every passing fraction of a second, it is not easy to achieve repetitive coverage of a product. Learning Curve: A fresh angle must be conceptualized and presented to the media as a neatly wrapped goodie, one they simply cannot ignore (based of course on the relevance of their stream).
The launch of Ant Audio's hardy waterproof speaker, as the ultimate Holi accessory worked well: the AMMO was featured on 3 news channels, and received mega reviews from Gadget Guru Rajiv Makhni as did the brand's fitness-inspired earphones (Sports 450). We also got the guys from Indian Express to drive a car over it!
The entire series was eventually featured across 21 media channels both offline and online, and included exclusive coverage on NDTV Gadgets and Good Times, Deccan Chronicle, The Hindu, The Sunday Guardian, Zee News, Financial Express, Asian Age and many more.
Relevant media and blogger personalities ran content for the brand: Blogger Naina Redhu was especially impressed with the new collection.
The hype also led to Ant Audio's selection of headphones being selected as the ultimate accessory to finish designer Pawan Sachdeva's final look for 2018 Lotus India Fashion Week.
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